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Webproject - Investigation |
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Internet Marketing strategyFits in the overall business strategy
Service oriented sites are most successful
Domain name and its implication with the Internet Marketing Strategy
Search Engine Strategy
Users/customers profilesReal world profiles
Make up profiles
Questionnaires
The strategy document - Creative BriefThis document must cover the mission of the web site, how it fits with organization's communication strategy and what are the measurable goals upon which we will decide whether the mission is being fulfilled. As a minimum the strategy document must contain
- Mission statement
- Marketing/communication goals
- Competitive analysis
- User profile and requirements
- Resources : what are the available resources from the technical, financial and human point of view
- Measurements criteria : sales, hits, emails, awards ...
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