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Various options can probably be considered for each of the sections below. Each option must be weighted on the basis of the strategy document and a final plan must be defined.
Site features Explore the features that will make surfers come back and buy : mailing lists, discussion forums, documentation database, games ...
Site map
What are the sections of the site and how are they linked with each other
User experience
Description of the impression it should create. Look-and-feel.
Assigments and technical documentation
Who will provide content, graphics, application and when. What is developed in house and what is outsourced. What are the technical constraints.
The development plan - Creative Brief
This document will be the guideline of the actual development. Not all the technical details can be covered of course, since some trial and error is still allowed in the design phase. The minimum contents :
Site map with list of desired features
A description of the creative aspects
A schedule defining who will do what and when.
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