Search Engines Optimization (SEO), Web advertisement, paid listings, to maximize traffic to your web siteA high percentage of consumers find products online by typing the product name into a Search Engine (SE)
Search Engine traffic is valuable because consumer actively looking for a product/service take actions :
- buy
- request for information
- register to newsletters
- ...
Mining your Search Engine logs allows you to know your audience's exact interest, therefore you can tune your web pages content according to it.
- Setup of the mission : analysis, research and compilation, keywords,
- Submission to SE
- Optimization of the ranking in the SE
- Reports
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