Our Search Engine Optimization Procedure

Setup

• Search and analysis of web sites in your field.
  
• Selection of keywords and elaboration of the description highlighting your strengths.
  
• Selection of Search Engines (SE) and Directories with the highest audience reach.
  
• Submission to the selected Search Engines.
  
• Manual submission in the appropriate category of major directories.
  
• Suggest submission to directories with pay-inclusion service.

Follow-up of ranking in Search Engines

• Verify the effectiveness of the submission.
  
• Verify the visibility of the web site in the SEs for the selected keywords.
• Focus on a restricted group of keywords for which high ranking is desired.
• Follow-up of the upgrades of SE and of their Audience Reach.

Optimization

• Analysis of the statistics: search keywords and most popular pages, referrals, domains...
  
• Follow up of the traffic trend.
  
• Analysis of Search Engine Result Pages.
• Review of the distribution of strategic keywords throughout the site, keeping content quality a top priority.
• Editing web site content, if necessary, to optimize keyword distribution and improve ranking according to a "Search Engines priority list" with the understanding that a page cannot be effectively optimized for all SE.

Link building

• Identify relevant portal sites in your field.
  
• Contact their web masters to implement link to your web site.
  
  

Customer Reports

Report of the current state including:


• Snap Shot of the visibility.
• List of portals with a link to the site
• Traffic analysis

see also Evaluation