Evaluation of the Search Engines Optimization Campaign includes: Number of presence on Top10 (the first 10 web sites extracted) scaled to the number of Search Engines and keywords monitored, over an established period of time
Effectiveness of the selected keywords :
- are they used?
- how much traffic do they produce?
- from which Search Engines and Directories?
Traffic Trend
The most important indicator
- Is traffic increasing?
- At which rate?
Conversion Rates
- Are the users taking actions on the website?
Eventually traffic must be converted into "actions" (commerce, contact, etc), therefore Search Engine Optimizations, has to be integrated into the overall strategy of the organization.
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